THE NEGOTIATION CHECKLIST
The article offers a tool for use in negotiating important issues. The
"Negotiation Checklist" helps to be prepared before walk into a negotiation. It
is based on proven principles of negotiations that are taught in several of
North America's top business schools.

NEGOTIATION CHECKLIST
A. About you
1. What is your overall goal? The big picture. Is what do you hope to
accomplish
2. What are the issues? Price, delivery schedules, duration of contract,
product or service upgrades, cancellation clauses, contingency plans,
transportation services, and many other options. In general, the more issues you
can put on the table (with reason), the better off you are.
3. How important is each issue to you? Picture their relative importance. On
which issues should you stand firm and on which issues can you afford to
concede?
Develop a scoring system for evaluating offers:
(a) List all the issues of importance from step 2.
(b) Rank order all the issues
(c) Assign points to all the issues (assign weighted values based on a
total of 100 points).
(d) List the range of possible settlements for each issue. Your
assessments of realistic, low, and high expectations should be grounded in
industry norms and your best-case expectation.
(e) Assign points to the possible outcomes that you identified for each
issue.
(f) Double check the accuracy of your scoring system.
(g) Use the scoring system to evaluate any offer that is on the table.
4. What is your "best alternative to negotiated agreement" (BATNA)? Backup
plan. Consider negotiating with the only supplier in town or having many
alternatives.
5. What is your resistance point (i.e., the worst agreement you are willing
to accept before ending negotiations)? If your BATNA is vague, consider
identifying the minimum terms you can possibly accept and beyond which you must
recess to gather more information. The worst agreement you are willing to accept
before ending negotiations.
B. About the Other Side. The final agreement will reflect not only your own
preferences, but the other party's as well. Thus, it is useful to ask the same
questions about the other party as you ask about yourself.
1. How important is each issue to them (plus any new issues they added)?
2. What is their best alternative to negotiated agreement?
3. What is their resistance point?
4. Based on questions B.1, B.2, and B.3, what is your target? Set target
based on what you know about the other side.
C. The situation. These are additional contextual factors to consider to help
you maximize your advantages and minimize your risk of making mistakes.
1. What deadlines exist? Who is more impatient? The negotiator who feels a
greater sense of urgency will often make rapid concessions in an effort to
secure a deal quickly.
2. What fairness norms or reference points apply? The abstract discussion may
be less threatening or emotionally charged than the negotiation details, and may
result in a more cooperative tone and outcome for the negotiation.
3. What topics or questions do you want to avoid? How will you respond if
they ask anyway? If there are things you do not want to discuss, prepare your
deflections in advance and polish them until they are seamless.
D. The Relationship between the Parties
1. Will negotiations be repetitive? If so, what are the future consequences
of each strategy, tactic, or action you are considering? Consider whether you
expect or want to continue a business relationship with the party across the
table.
2. (a) Can you trust the other party? What do you know about them?
Inquire how this company conducts negotiations. How much you trust the other
party will influence your negotiating style.
(b) Does the other party trusts you?
3. What do you know of the other party's styles and tactics? Different
negotiators have different personal or cultural preferences. You are likely to
secure the best deal and have the most positive interaction if you learn about
their style in advance and try to accommodate it.
4. What are the limits to the other party's authority? Most negotiators,
unless they are the CEOs of their companies, are authorized to negotiate only
certain specified issues and within certain ranges.
5. Consult in advance with the other party about the agenda. Consider calling
the other party beforehand to share what issues you plan to discuss and to ask
what issues the other party might raise.

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Jaime A. Latorre