This chapter is abou the various ways communicating
affects the sender and receiver in management
situations. When language is a communcation barrier,
there are many other ways to communicate meaning.
I. The Communication Process
• Communication-describes the process of sharing
meaning by transmitting messages through media such as
words, behavior, or material artifacts
• Communication is a complex process of linking up or
sharing perceptual fields of sender and receiver
• The sender builds a bridge to the life space of the
receiver
• Cultural noise: the cultural variables that
undermine the communications of intended meaning
• Attribution-looking for an explanation for another
person's behavior
II. The Culture-Communication Link
• Trust in Communication: create a clear and
calculated basis for mutual benefit, improve
predictability, develop mutual bonding thorough
regular socializing and friendly contact
• Cultural variables: attitudes, social organization,
thought patterns, roles, language, nonverbal
communication-kinesic/proxemics, time-monochronic
cultures (U.S., Switzerland-individualists) and
polychromic cultures (Latin, Arab-collectivists),
context-high context, feelings not explicitly
expressed, low-context, explicit about thoughts or
feelings
III. Information Technology: Going Global and Acting
Local
• Communication channels-information systems-the
systematic flow of information within an
organization-correlates with the context level of the
cultural; Japanese example
IV. Managing Cross-Cultural Communication
• Developing cultural sensitivity, careful encoding,
selective transmission, careful decoding of feedback,
V. Conclusion
• Effective intercultural communication is a vital
skill for international managers and domestic mangers
with international workforces. Cultural variables and
the manner in which culture is communicated underlie
the processes of negotiation and decision making.
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